How We Work With You at Blackburn Design and What to Expect:
You want to know what to expect when you hire services that are intangible like design and creative services. There is predictable work flow in most every project that follows a timeline that includes the talking and idea phase, to hammering out the details and costs, to getting approvals and finalizing production – whether it’s a website design or a packaging design project.
Intake interview – review all current marketing materials, discuss new goals and objectives, likes, dislikes, resources, budget, competitors, decision makes, phases planned for implementation, expected growth and overall criteria for a successful solution.
Estimate – based on project as it is defined from the intake interview, with all contractual language for termination, file ownership, outside costs that are yet to be determined, and hourly rates.
Deposit – to begin planning and design as estimated
Creative Brief – outlined collaborative list from effort with designer, client staff, and decision makers for objectives and criteria for optimal outcome of design project signed by all parties
Time line established – showing expected presentation dates, turn around times for approvals and revisions, dates to have content approved and finalized, outside vendors to receive files, and fees and balances to be paid, from inti al sign off of estimate to delivery or launch of design project.
Design concepts – presented as pdfs and/or mounted prints
Refinement and revisions – to client approval, within signed creative brief and estimate
Copy, images, logos – acquired or compiled, approved and provided
Final design – signed off for production or programming
Proofs or mock ups – if needed, presented and reviewed and refined, if needed, to approval
Upload of files to vendor – publication, printer, site, or server once final balances are paid.
Quality control – monitoring to vendors – review staged site, press checking, and if included on-going review and modification based on web anlaytics
Final files – provided to client at end of project after balance paid
These steps ensure that all deliverables match those estimated. There are always additional aspects to any project, such as more pages on the website than expected, photography that is needed, color correction required from digital proofs, etc. and these will be estimated in advance as they come up, or for the case of author changes, an hourly rate agreed to on-going changes to approved, provided content and copy. Good communication is key. Most any change can be accommodated with good communication.
"The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset."