Blackburn Design is an integrated marketing communications design firm in Northern and Central California offering graphic design for both print and web since 1983. Person-to-person service and a wealth of experience in translating client objectives into integrated design and marketing solutions.
New Research on Personalizing Contact with Individual Customers New research from Genesys and analysts at Datamonitor/Ovum shows nearly two-thirds of consumers have ended a relationship with a company due to customer service alone. Developing a relationship with your customer pays off. customer pays off.
Social Networking is the cultural phenomenon of people with common interests building relationships and sharing content published by themselves and other users. Social marketing is a cost-effective way to reach the millions of people seeking out and linking to information pertaining to your brand, products, or services — your potential customers.
Website Design How often does a company really need to change it’s website design? Here’s the simple answer: every two to three years. While it’s easy to think that a website should be able to last as long as a favorite pair of jeans, that’s just not the case. The Internet is an ever-changing business environment and website design styles change as rapidly as the technology used to build them. If your site looks like it was created two or three years ago, you may be losing opportunities simply because your online presence seems out of touch and outdated. When it comes to the web, looks matter. Contemporary and professional means credible.
SEO-minded Web Design will elevate your company’s web presence to a totally new level. With strategy, design, technology and Internet marketing every website not only has the “wow” factor but is aligned with the psychology of how visitors interact with a site. The result? Visitors become leads.
No more guess work – Test, Test and Test
Landing Pages Promotional landing pages funnel sales direct to specific calls to action: purchase, sign -ups, lead generation, etc. Not cluttered with information from your website, landing pages are used to test offers and channel visitors to direct action.
Email Marketing Campaigns According to the Direct Marketing Association, the return on investment (ROI) for every dollar spent on email marketing is $57.25. This makes email marketing the tactic that produces the greatest ROI across all channels. Yet, there is both an art and science to doing email marketing effectively. Just think about how many emails come into your in-box every day. Which ones truly grab your attention and why?
We know that highly targeted, personalized emails to a house list work better than large blasts done by third party sources. We know that email campaigns that drive recipients to a landing page that has been properly tested and optimized are more effective in converting offers into actions. And, we know that there simply is no better way than email marketing for staying in touch with a large prospect base.
Banner Advertising Research by Dynamic Logic indicates that ads integrated into the content of the website are the most effective at increasing awareness and purchase intent. Half banners and rectangles are a better choice than ads that frame the page, such as leaderboards and skyscrapers.